Creed

The House of Creed is a storied luxury fragrance house, founded in 1760 in London by James Henry Creed. 

Known for its exquisite ingredients and bespoke craftsmanship, Creed has served royalty and discerning clientele for over 260 years - from Queen Victoria to Empress Eugénie. Today, the legacy continues under Olivier and Erwin Creed, who uphold the house’s dedication to artistry and timeless elegance.

As Creed enters a new chapter in luxury retail, its focus is on immersive, tactile experiences that go beyond traditional shopping. Each boutique journey is thoughtfully curated - from merchandising and sensory engagement to personalised service - creating a space that is welcoming, elegant, and emotionally resonant.

Retail, for Creed, is not just about selling products, but building lasting connections through storytelling, craftsmanship, and discovery. Every interaction is designed to feel personal and memorable- the essence of true luxury.