DLF LUXURY SHOPPING FESTIVAL
DLF Luxury Shopping Festival
The DLF luxury malls held the Luxury Shopping Festival from 14th of October 2020 to 25th of October 2020 in collaboration with FDCI. A live-stream of The FDCI Fashion show was on The Chanakya, DLF Emporio & FDCI social media handles highlighting iconic brands such as Ranna Gill and Janavi from The Chanakya, alongside brands housed at DLF Emporio.
The festival was promoted across our digital platforms via LSF conceptual videos & celebrated bloggers. The ‘Pass the bag’ video featured eminent designers and influencers passing the Luxury Shopping bag to each other to create the excitement of shopping. Another video showcased exciting giveaways gifted to the shoppers during The Luxury Shopping Festival highlighting the motto – ‘’Shop More Win More”. Celebrated influencers such as Niki Mehra, Karishma Yadav Bhalla (TPK), Pallavi Singh, Abhinav Mathur, Mitali Wadhwa (TPPI) & Masoom Minawala collaborated with The Chanakya announcing the LSF and recreating their favourite looks through their content.
Luxury Consultant, Ambika Anand also promoted the festival by tagging her favourite looks at various stores across the malls with the #AmbikaAdmires tags. On shopping these looks, shoppers won assured gifts. As a part of the festival, Ambika Anand also interviewed Sasha Grewal & Jyotika Jalani on fashion, the latest and upcoming trends, and the Festive collection.
During the Luxury shopping festival, shoppers with a minimum purchase of INR 15,000 were rewarded with exquisite gifts from various brands, daily and weekly. In addition to this, the highest spender of the festival won an exotic staycation at The Lodhi Delhi with complimentary pick-up-drop service and dinner at The Elan restaurant. Lastly our lucky draw winner won a family portrait by Hand Painted Stories.
14th October – 25th October 2020