LUXURY SHOPPING FESTIVAL

LUXURY SHOPPING FESTIVAL

The DLF luxury malls held the Luxury Shopping Festival from the 14th to 25th October 2020 in collaboration with FDCI. The FDCI Fashion show was live-streamed on The Chanakya, DLF Emporio & FDCI social media handles highlighting iconic brands such as Ranna Gill & Janavi from The Chanakya alongside brands housed at DLF Emporio.

The festival was promoted across our digital platforms via LSF conceptual videos & celebrated bloggers. The ‘Pass the bag’ video featured eminent designers & influencers passing the Luxury Shopping bag to each other in order to create the excitement of shopping. Another video showcased exciting giveaways gifted to the shoppers during The Luxury Shopping Festival highlighting the motto – ‘’Shop More Win More”. The other videos & clips showcased celebrated influencers such as Niki Mehra, Karishma Yadav Bhalla (TPK), Pallavi Singh, Abhinav Mathur, Mitali Wadhwa (TPPI) & Masoom Minawala announcing the LSF & recreating their favourite looks.

Luxury Consultant, Ambika Anand also promoted the festival by tagging her favourite looks at various stores across the malls with the #AmbikaAdmires tags. On shopping these looks, shoppers won assured gifts. As a part of the festival, Ambika Anand also interviewed Sasha Grewal & Jyotika Jalani on Fashion, latest & upcoming trends, and Festive collection.

During the Luxury shopping festival, shoppers on a minimum purchase of INR 15,000 were rewarded with exquisite gifts from various brands, daily & weekly. In addition to this, the highest spender of the festival won an exotic staycation at The Lodhi with complimentary pick up-drop service & dinner at Elan and the Mega winner won a family portrait by Hand Painted Stories.

DATE

14th October – 25th October 2020